Take a look around you. Can you point out who is the cannabis consumer? Are you looking for a slouchy, unkempt, lackadaisical youth with a cheesy grin and glazed over eyeballs? Look again. Databases like Headset and BDS Analytics have been compiling the stats, and the results may surprise you.
Turns out most cannabis users’ lifestyles are very healthy and active with a nod to outdoor activities. These individuals are quite satisfied with life and happy with their accomplishments. This doesn’t sound like the laid-back, going nowhere, stereotypical ‘stoner’ we recall from our high school days. In fact the average cannabis user is:
• Under 40 years old • Married with children • Creative and social • Bringing in an average of $75K per year
Turns out these folks are everywhere. And they look pretty normal. In fact the average cannabis customer is not what you might expect. They are just your average DUDE!
“Cannabis consumers are far removed from the caricatures historically used to describe them,” said Linda Gilbert, head of the consumer research division at BDS Analytics.“In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.”